London Market Insurance Transformation

London Market transformation, grounded in how the business actually works.

I help brokers, insurers and MGAs simplify fragmented operating models, redesign workflows and turn technology and AI investment into practical, adopted change.

30+ years of London Market experience across brokers, insurers and MGAs — combining deep operational knowledge with transformation leadership.

30+ YearsLondon Market Insurance
Across the MarketBrokers · Insurers · MGAs
3 Placement ModelsOpen Market · Lineslip · Delegated Authority
TransformationOperating Model · Process · People · Change · AI & Technology Adoption
The challenge

Transformation becomes difficult when people, process, data and technology are out of sync.

01

Fragmented workflows

Multiple hand-offs, duplicate activity, unclear ownership, inconsistent processes and limited end-to-end visibility.

02

Operating model complexity

Roles, responsibilities, governance, controls, data, people and technology evolving independently rather than operating as one coherent model.

03

Technology without a defined business problem

Automation and AI introduced before the business problem, target outcomes and required operating changes are clearly defined.

04

Change that doesn't stick

Solutions delivered technically but not fully embedded into ownership, behaviours, controls, MI, governance and business-as-usual.

How I work

From understanding how the business works to embedding how it needs to work.

01

Discover

Baseline how the business actually operates across people, process, controls, data and technology — understanding the business problem, root causes, variation, hand-offs and performance.

02

Simplify

Remove unnecessary complexity, duplication, waste, variation and control gaps before automating inefficient ways of working.

03

Design

Define practical tactical improvements alongside the strategic target operating model — people, roles, governance, controls, workflow and the outcomes that measure success.

04

Enable

Apply workflow, automation, data, technology and AI where they solve defined business problems and create measurable value — enabling the target way of working rather than dictating it.

05

Embed

Establish ownership, adoption, behaviours, controls, MI, governance and continuous improvement so the change holds and becomes business-as-usual.

Experienced across Agile, Waterfall and Hybrid transformation environments — adapting delivery, governance, requirements and change disciplines to the programme rather than forcing a methodology.

Where I know the ground

Transformation with the London Market context already built in.

01

Open Market

Placement and underwriting workflows, controls, hand-offs and supporting technology.

02

Lineslip

Facility operating models, capacity, authority, governance and the operational differences between facility and individual-risk placement.

03

Delegated Authority

Binding authority and MGA operating models, delegated underwriting, controls, governance, administration and operating at scale.

Experience

Experience across the full transformation landscape.

Market
  • Brokers
  • Insurers
  • MGAs
Transformation
  • Operating Models
  • Process Excellence
  • People & Change
  • AI & Technology Adoption
Delivery & Leadership
  • Business Analysis
  • Transformation Delivery
  • Transformation Governance
  • Consulting
  • Senior Leadership

From detailed process discovery and business analysis through operating-model design, transformation delivery and senior leadership — combining hands-on delivery with executive-level experience.

Selected experience

Transformation grounded in real London Market delivery.

01

End-to-end operating model transformation

Current-state discovery, target operating models, process redesign, roles, controls, governance and implementation.

02

Broker, insurer & MGA experience

Deep London Market experience across broking, underwriting and operational environments.

03

Digital workbench & workflow orchestration

Business-led design and implementation of digital workbenches and workflow orchestration, connecting people, process, data and technology across the end-to-end journey.

04

AI & automation enablement

Applying AI, intelligent document ingestion, workflow and automation to defined business problems and measurable outcomes.

05

Change & adoption

Embedding new ways of working through stakeholder engagement, business ownership, training, governance, measurement and adoption.

Credentials

Disciplines that support the experience.

Oxford Saïd Executive Programme

AI · Innovation · Strategy · Business Transformation

Lean Six Sigma Black Belt

Process Excellence

BCS Business Analysis

Requirements & Solution Design

PRINCE2

Delivery & Governance

Prosci Change Management

Change & Adoption

TransformationPeopleProcessRequirementsDeliveryAdoption

Philosophy
Successful transformation starts with a clearly defined business problem and strong foundations — operating model, process, controls, data, governance and people. Technology and AI create value when they improve measurable outcomes and the new way of working is adopted and embedded.
Mark Fry

Planning transformation across your London Market business?

I work with brokers, insurers and MGAs to simplify operating models, redesign processes and turn technology and AI investment into sustainable, adopted change.